Linking Policy

External Linking Policy

Effective June 2014 


It is the purpose of the City of Carlsbad’s Life in Action™ (hereinafter “Life in Action™”) talent attraction website to highlight Carlsbad as an ideal location to work and live by providing information of interest to the Carlsbad business community, prospective businesses and prospective talent about the local and regional business environment, city services, operations and projects of Carlsbad city government and economic development programs of the city.

External Links from Life in Action™ Website

Life in Action™ permits the establishment of links to external websites on this website solely in conformance with this external linking policy (“Policy”). In the establishment and maintenance of the Life in Action™ website, the city does not intend in any manner to create nor does it create a forum or other means by which public discourse, exchange of opinions, or discussion on issues of any nature may occur. The city is not responsible for, does not endorse and cannot assure the accuracy of information on these outside websites. (See Disclaimer of Endorsement below.)

The economic development manager is the person responsible for the management and oversight of the Life in Action™ website. Organizations wishing to establish external links on this website must submit an external link application to the economic development manager or may send electronically an external link request to: The application must contain all information necessary to verify the facts as stated and is necessary to determine whether the proposed link is in compliance with this Policy. The economic development manager will review the merits of the requested external link, keeping in mind the criteria and examples listed below, to determine whether the link serves the overall purpose of the Life in Action™ talent attraction website. A request will not be denied because of a viewpoint espoused by the person or entity.

At its discretion Life in Action™ may provide links to external sites that fall into one of the following categories:

  • Other governmental agencies.
  • Utilities that provide service in the city.
  • Public and private, bona fide educational institutions as defined in Education Code §210.3, or as described in Education Code §66010 (a) and (b)and listed by a national school listing (e.g. Great Schools ( or School Digger (
  • Carlsbad attractions serving the public generally which receive over 60,000 visitors annually.
  • City of Carlsbad Economic Development created pages on social media websites, such as YouTube and Facebook.
  • Major employers (businesses and/or organizations) listed by employee size, industry cluster or headquarters.
  • News organizations that highlight significant milestones related to Carlsbad businesses
  • News organizations that serve Carlsbad,  San Diego, California or national business community related to significant changes in industry and attracting talent and businesses to Carlsbad
  • Businesses and organizations that are part of Carlsbad’s industry clusters and/or align with the city’s economic development initiatives.

Life in Action™ reserves the right to: (1) deny an external link application to any person, business or organization when it is determined, following review of a complete application, that the entity or organization for which application is made does not meet the criteria set forth in this Policy; and/or (2) deny an external link application to any person, business or organization that fails to provide all required information, or fails to provide truthful information.

Examples of the type of websites that Life in Action™ will not provide an external link to include sites:

  • Promoting or exhibiting hate, bias, discrimination, pornography, nudity as defined by the Carlsbad Municipal Code § 11.28.020, alcohol, firearms, tobacco, religion, or libelous or otherwise defamatory content
  • Associated with, sponsored by or serving a candidate for elected office, any political party or organization supporting or seeking to defeat any candidate for elective office or any ballot proposal
  • Associated with political organizations or other organizations advocating a position on a local, state or federal issue
  • Furthering the agenda of a political organization or candidate running for office
  • Furthering the non-charitable agenda of a labor union
  • Violating any of the city’s equal opportunity or norms and values policies
  • That are individual or personal websites
  • Commercial sale or direct promotion of products or services

Appeal Process

The denial of the request to place an external link on Life in Action™’s website may be appealed, in writing, to the Carlsbad city manager within five business days of the date the denial was mailed.  The city manager, whose decision will be final, will review the appeal and render a decision within 10 business days of receiving the appeal.

Removal of External Link From Life in Action™ Website

The city’s economic development manager reserves the right to immediately and without notice to any person or organization: (1) remove any external link if the nature of the organization or business to which the link relates no longer complies with Life in Action™ external link Policy or (2) to revise this Policy without prior notice when to do so is deemed to be in the best interests of the City of Carlsbad.

Location and Appearance of External Links

Life in Action™ reserves the right to determine the look, how and where external links will appear on its website (i.e. what page the link appears on and where the link is placed on the page).


The Life in Action™ brand is the property of the City of Carlsbad. Any use of the materials stored on the city’s Life in Action™ website is prohibited without the expressed written permission of the City of Carlsbad. The City of Carlsbad retains all intellectual property rights, including copyrights on all text, graphic images and other content on its website, unless duly noted as Third Party Materials. This means that the following acts or activities are prohibited without prior, expressed written permission from the City of Carlsbad: (1) modification and/or re-use text, images or other website content from a city server; (2) distribution of Life in Action™’s website content; or (3) “mirroring” Life in Action™’s information on a non-city server.

Third Party Materials

Some materials and information used on the Life in Action™’s website were generated by third parties who have consented to the city’s use or placement of such materials on this site. These materials are owned by those parties. Use of these third party materials for any purpose is prohibited without the express written consent of the third party owner. Persons seeking to use or modify third party materials for any purpose should contact the owner of such materials directly. These materials include text, icons and graphic images used as standalone or in links to other organizations’ sites, as well as various items of general content.



Disclaimer of Endorsement

External links made available through the Life in Action™ website will redirect users away from the city’s talent attraction website. Please be aware that the Internet sites available through these links, and the materials that are found at those sites are not provided by, endorsed by or under the control of the City of Carlsbad. Therefore, the city cannot and does not make any representation about these sites or the appropriateness of the materials available on those sites. The fact that a user may be able to access these additional sites from the city’s website, including Life in Action™, is not an endorsement, approval or recommendation by the city of any of these sites or any material found there. The city is providing these links only as a convenience to users, and access to these additional sites is done at the user’s own risk. If you have any concerns, you should not click on the external link.

General Disclaimer

The materials and information contained on or obtained from this website, are distributed and transmitted “AS IS” without warranties of any kind, either expressed or implied, including without limitation, warranties of title or implied warranties of merchantability or fitness for a particular purpose. Information contained on this website, including information obtained from external links thereon, is provided without any representation of any kind as to accuracy or content and should be verified by the user. The City of Carlsbad is not responsible for any general, direct, special, indirect, incidental or consequential damages that may arise from the use of, or the inability to use, the city’s Life in Action™ website and/or the materials contained on its website whether the materials contained on the website are provided by the City of Carlsbad or a third party.

Links to the City of Carlsbad’s Life in Action™ Website

Advance permission to link to the Life in Action™ website is not necessary. However, the organization linking to the Life in Action™ website should understand that content and internal Web links may change at any time without notice.

Entities and individuals shall not link to the Life in Action™ website nor capture pages within frames and present the Life in Action™ website content as its own, or otherwise misrepresent this website’s content or misinform users about the origin or ownership of its content.

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