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Purpose & Overall Relevance for the Organization: This position is based in Carlsbad, California, and serves as a dedicated support role for the adidas Golf Canada business. While the team is physically located in Carlsbad, the primary focus of the role is partnering closely with Canadian Sales, Customer Service, and customers to manage customized apparel orders and ensure a seamless experience across the Canadian market. Theis role manages all embellished orders / logo applications (embroidery, heat transfer, and other embellishments) for Canadian territories. This role partners with our Canada Sales Team and Sales Support to ensure accuracy and timely delivery of customized orders, ensuring orders are completed on time and in full. Key Responsibilities Serve as the primary cresting liaison for assigned Field Sales Representatives, Sales Support Representatives (SSRs), Regional Managers, customers, and vendors, providing timely support and issue resolution. Develop and maintain relationships with Golf Sales Reps and their key accounts and customers. Help facilitate order entry and order maintenance within SAP and other systems. Ensure 100% on time in full delivery of all time sensitive orders. Manage and review the order book to identify new artwork and cresting requirements, ensuring all embellishment needs are addressed promptly and accurately. Coordinate, track, and expedite all new artwork requests through the New Artwork Queue and other ad hoc channels to support order fulfillment deadlines. Communicate directly with sales reps / SSRs to obtain missing artwork, clarify logo requirements, confirm specifications, and resolve order and artwork-related issues. Partner closely with sales teams to ensure artwork is created, approved, and correctly applied to orders, supporting the objective of delivering every order on time and in full. Review and validate artwork specifications, including logo sizing, placement, color matching, and embellishment requirements, ensuring compliance with customer expectations and brand standards. Identify service, artwork, production, and sales-related challenges; proactively investigate issues and implement effective solutions in coordination with internal departments, sales teams, customers, and vendors. Prioritize and manage a high-volume workload while balancing competing deadlines to ensure timely processing of artwork requests and order fulfillment. Support territory sales objectives by delivering exceptional customer service, fostering strong business relationships, and contributing to overall customer satisfaction and retention. Maintain comprehensive knowledge of adidas Golf product lines, including apparel and accessories, to provide accurate recommendations regarding decoration methods, logo application, and product compatibility. Collaborate cross-functionally with Customer Service, Sales, Production, and Vendor partners to streamline processes, improve communication, and enhance operational efficiency. Perform additional duties, special projects, and responsibilities as assigned in support of departmental and organizational goals. Key Relationships Field Sales Representatives DCx Operations Customer Service Team External Cresting Vendors Customers Knowledge, Skills and Abilities Proficiency in Microsoft Office and Adobe Creative Suite. Experience within SAP is a plus. Excellent communication, interpersonal and influencing skills are paramount. Ability to communicate in French is a plus. Strong organizational and detail-oriented skills. Ability to multitask in a fast-paced environment. Strong problem-solving skills. Excellent communication skills. Team-oriented mindset. Experience in apparel/embroidery industry is a plus. Education and Experience Bachelor’s in a business related field preferred; Minimum of 2 years Customer Service or Sales-related work experience required. Relevant work experience in the following areas desired: Embroidery industry Apparel industry Golf industry Graphic Design Industry Work Environment / Physical Requirements Light physical effort equal to frequent lifting or moving of lightweight materials. Regularly required to sit or stand, bend and reach. The above Essential Duties & Responsibilities list includes those duties and responsibilities for which the position exists, and which must be satisfactorily performed in order to be successful in the position. However, the job description is not intended to be an all-inclusive listing of work requirements. Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $55,150 - $67,500. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Carlsbad, California. Though our teammates hail from all corners of the world, our working language is English. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. Job Title: Cresting and Customization Coordinator Brand: Location: Carlsbad TEAM: Supply Chain & Sourcing State: CA Country/Region: US Contract Type: Full time Number: 548740 Date: Sep 1, 2026
SUMMARY Overview of the position This is considered an entry level to intermediate production position, candidates are expected to possess competent abilities in digital assembly or color correction, not necessarily both skill sets, with qualified communication and comprehension abilities. ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned Responsible for assembly and/or color correction from provided design files, scanned and/or digital images. Direction is structurally provided via mechanicals, written instruction and department leads. Previews files to ensure accuracy and troubleshoots problems. Builds components based on established procedures, lead guidance and written direction. Ensure quality of engineering and content. INTERACTION This position will interact closely with the Shift Lead and Departmental Personnel along with related Company Staff Members. EDUCATION/YEARS EXPERIENCE High School Diploma or equivalent. College Degree with an emphasis in Graphic Arts a plus. 2 - 3+ years of experience in the field of Pre-Press or related areas. REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. KNOWLEDGE, SKILLS AND ABILITIES Understanding of assembly or color correction and/or image retouching on Mac OS. Elementary knowledge of ripping and trapping postscript files. Basic understanding of Pre-Press, Printing and/or Publishing file architecture. Familiarity of 4-color process. Capable oral and written communication skills. Recognized productivity against flexible schedules and accelerated timelines. Demonstrated ability to read and comprehend written instructions and visual structure. Proficient interpersonal, problem solving and troubleshooting skills. Experienced organizational and file management skills with the ability to handle multiple, high priority projects with keen attention to detail. Professional demeanor; team player orientation. Ability to interface with internal parties at all levels. Hands-on, energetic and motivated self-starter with the ability to work additional hours as required. Qualified in the following software applications: Adobe Suite - Photoshop, Illustrator and InDesign.
Job Description: Manager, International Marketing Reports to: Head of International Location: Carlsbad, CA (hybrid) About REEF: At REEF, we’re more than a premium footwear brand. We’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For more than 30 years, we’ve blended comfort, style, versatility, and innovation to create footwear made for life in and around the water. As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design by using water-based glues, recycled materials, and other low-impact innovations, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture rooted in purpose and impact. That same purpose carries into how we work and who we bring onto our team. At REEF, we value collaboration, creativity, accountability, and people who are energized by contributing to a brand with strong heritage and continued momentum. If you’re excited to help shape what’s next for REEF, we’d love to hear from you. Role Overview: The International Marketing Manager leads REEF’s international brand and go-to-market strategy across 35 distributor markets (70 countries), serving as the key liaison between REEF HQ and international distributors. This role translates global strategy into local execution, drives distributor sell-in, leads product collaborations, and partners closely with Retail Marketing, Creative, Sales, and E-Commerce teams on content, retail presence, and global events. The ideal candidate is organized, collaborative, and comfortable managing multiple markets and stakeholders at once. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote. Key Responsibilities: International Strategy & Distributor Partnership Lead the development and execution of REEF’s international brand and go-to-market strategy across 35 distributor markets (70 countries), aligning global priorities with local market opportunities and consumer insight. Serve as the key liaison between REEF HQ and international distributors, translating global strategy into actionable local plans across marketing, product, retail, and e-commerce. Coordinate seasonal international marketing communications; GTM direction, campaign priorities, calendars, and product storytelling to support consistent execution across markets. Review distributor marketing plans, ensuring investment and execution support key seasonal initiatives while protecting brand positioning. Guide distributors on brand activations, PR, social media, ambassadors, and local events, identifying and sharing successful regional initiatives across markets. Partner with the International team to identify growth opportunities and support new market launches and transitions. Manage international marketing budgets and investments, prioritizing resources based on ROI, business objectives, and brand impact. Sell-In & Distributor Tools Share seasonal sell-in tools and resources with international partners, including templates, presentations, and brand videos. Develop strategic sell-in decks for key styles, franchises, and categories, highlighting product stories and positioning to drive distributor adoption. Share Product House and seasonal product information ahead of distributor buys to support early visibility and informed buying decisions. Support the development of international pitch decks and build strategic presentation materials highlighting product opportunities, market insights, and growth potential for existing and prospective partners. Content & Retail Marketing Support Partner with distributors, Creative, and Brand teams to identify content gaps and support regional content initiatives, photoshoots, and localized asset development when global content doesn’t fully address market opportunities. Support international trade shows and showroom elevation, providing creative guidance including imagery selection and product storytelling. Partner with the Retail Marketing team on international visual merchandising strategy; fixtures, concept stores, POP, GWP, and shop-in-shops, helping develop scalable solutions across international retail. Coordinate the annual international fixture and POP buy in partnership with Sales, vendors, and distributors, managing timelines and execution. Global Events & Product Collaborations Partner with Sales on REEF Global Brand Meetings, supporting communications, distributor programming, and event logistics for international partners. Support the development of international presentations and help build and present the International Marketing strategy. Lead international collaborations from concept through completion, coordinating with Product and cross-functional teams on development, timelines, go-to-market planning, market execution, and post-launch recaps. E-Commerce Partnership Partner with E-Commerce to bring reef.com exclusives to international .com partners, providing visibility into product priorities and the seasonal calendar. Share reef.com strategies, learnings, and best practices with international partners to strengthen digital storytelling and brand consistency. Support international e-commerce site launches, helping ensure brand, product, and marketing readiness. Required Experience: 5+ years of experience in international marketing, brand marketing, or a closely related role, ideally with direct experience managing distributor or franchise partner relationships Demonstrated ability to translate global brand strategy into market-specific execution across diverse regions and cultures Experience building and presenting sell-in materials, pitch decks, and marketing toolkits for external partners Experience working cross-functionally across Marketing, Sales, Creative, Product, and E-Commerce in a consumer brand (footwear, apparel, or adjacent categories preferred) Experience managing marketing budgets and prioritizing investment across multiple markets Bachelor’s degree in Marketing, Business, International Business, or a related field Ability to travel internationally as needed Equal Opportunity Employment Statement: REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law. Pay Transparency: REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the salary range for this role is $100 - $110k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process. Reasonable Accommodations: REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
We are seeking a strategic and driven Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for the Sun Day Red apparel and accessories portfolio. This role sits at the center of our storytelling — translating product intent, design philosophy, and brand equity into differentiated positioning that drives awareness, consideration, and purchase intent. You will be the connective tissue between product creation, creative, wholesale, and eCommerce: defining what makes each product matter, then leading the cross-functional execution that brings it to market. Success in this role is measured both by the quality of the positioning you author and by the flawless delivery of the holistic go-to-market plan. Essential Functions and Key Responsibilities: Go-to-Market Strategy & Execution Drive the go-to-market (GTM) launch process end-to-end: briefing cross-functional teams, recommending KPIs, reviewing marketing communication, and ensuring key messaging is consistent across every channel. Ensures operational and commercial goals are aligned ahead of each product launch. Ensures collateral, PR, social and external communication plans line up with the launch calendar. Ensures value proposition, positioning, and messaging ladder to company objectives. Own the master GTM calendar, keeping every team aware of upcoming initiatives and working in alignment to execute. Facilitate recurring cross-functional GTM meetings; hold team members accountable to strategy, deadlines, and quality of work. Define channel-specific launch phasing across wholesale, direct-to-consumer and athlete/influencer seeding. Content, Creative & Product Storytelling Author the documents that direct our creative output — creative briefs, content briefs, messaging documents, photoshoot plans, sell-in and training presentations, and customer-facing collateral — and secure approval from key decision makers. Oversee and manage the product photography process: maintain key documents, hold deadlines, ensure product is where it needs to be, and confirm photography meets brand standards. Partner with creative and design to develop product photography, mood direction, and lifestyle content that ladders to brand strategy. Lead brainstorms with cross-functional teams and outside agencies to generate ideas for bringing product to market, encouraging broad participation and ideation. Manage the day-to-day for external creative, video, production, and paid media processes on assigned initiatives. Product Positioning & Messaging Own category positioning and competitive differentiation across apparel, accessories, and seasonal collections. Develop product briefs, message hierarchies, and value propositions grounded in market research, consumer insight, and brand strategy. Build the narrative around innovation, materials, construction, and design philosophy that earns a premium price point. Serve as the internal expert on competitor messaging and market landscape; identify white space and opportunities to sharpen our position. Ensure the value proposition, positioning, and messaging align to company goals before any asset is briefed. Sales Enablement & Events Act as the marketing liaison to wholesale partners, communicating positioning, differentiation, and selling strategy. Train internal teams and retail partners on the value proposition, positioning, and how the product aligns with company goals. Manage day-to-day execution of promotional events, ensuring brand and product are well represented, on strategy, and that all partnership deliverables are met. Monitor wholesale feedback and sell-through to inform future product and marketing decisions. Performance, Reporting & Analysis Develop comprehensive consumer launch presentations with detailed plans for achieving KPI deliverables, for share-out with the leadership team. Establish KPIs for product performance, track against targets, and report results to leadership. Lead post-mortem sessions to define future improvement areas, including post-campaign analysis and ROI metrics. Communicate project status, updates, and business results to team members, agency partners, and stakeholders in a timely and appropriate manner. Performs other related duties and assignments as required. Knowledge and Skills Requirements: Demonstrated success bringing products to market and driving adoption in a competitive category Strong command of product marketing fundamentals — positioning, segmentation, messaging architecture, and competitive analysis — and how the full marketing mix influences consumer behavior, market performance, and competitive dynamics. Ability to translate brand strategy into actionable positioning and GTM plans, and carry through to execution. Self-starter who takes initiative, anticipates and prepares for upcoming situations, acts quickly and decisively, and addresses issues before they become problematic. Strong project management skills; ability to run multiple launches concurrently without loss of quality. Excellent verbal and written communication skills, including proofreading and editing, content writing, and research; able to clearly present ideas to groups. Comfortable influencing without authority and aligning product, creative, commerce, and sales stakeholders around a shared plan. Ability to quickly develop relationships at all levels of an organization and across functions. Strong design sensibility; able to evaluate creative work and give clear, directional feedback. Proven ability to work in a fast-paced, team-oriented, and collaborative environment. Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint). Education, Work Experience, and Professional Certifications: Bachelors Degree in Marketing, Business, or related field; or related work experience in lieu of degree 5+ years of professional experience in a product marketing, brand marketing or marketing analytics role. Experience with premium apparel, footwear or lifestyle brands preferred Experience supporting wholesale partners, retailers and multi-channel commerce models preferred Work Environment / Physical Requirements: Normal office conditions with extensive computer and phone usage. Ability to work extended hours as necessary. Able to work efficiently and accurately in an atmosphere of frequent interruption. Light physical effort equal to frequent lifting or moving of lightweight materials. Occasional travel may be required. TaylorMade/SUN DAY RED is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $95,000 - $110,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans. #LI- #LI-onsite TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
SUMMARY Overview of the position A mid-level position in the finance department responsible for providing ground-level support to the financial analysis team reporting to the Senior Finance Manager. ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned. Create, maintain, and analyze profit and loss forecasts for portfolio products during all stages of the development cycle (from initial concept, throughout production, to market release). Perform comparative analyses and monitor variances between forecasts and actual results to identify and accurately explain trends, issues, and opportunities. Utilize financial models in conjunction with collected data to provide active decision support to the management team. Assist with annual and quarterly forecasting, including the development of the Annual Operating Plan. Update and distribute the company’s monthly Margin Comparison report. Ad hoc requests, special projects, and other duties, as necessary. EDUCATION/YEARS EXPERIENCE Bachelor’s degree in finance, business, economics, or other quantitative field, or equivalent experience. 1-2 years experience with financial modeling and analysis preferred. REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. KNOWLEDGE, SKILLS, AND ABILITIES Knowledge of financial statements as well as commonly used budgeting, cost estimation, accounting, and financial analysis concepts, practices, and procedures. Strong interpersonal, analytical, problem-solving, and organizational skills with the capacity to handle multiple, high-priority projects with a keen attention to detail. Proficiency in Microsoft Office with advanced knowledge of Excel. Experience in the trading card, memorabilia, or toy/game industries highly preferred. Excellent oral and written communication skills with an ability to interface with all levels of the organization. Desire and capability to learn quickly and immediately apply knowledge. Committed to contributing to a collaborative, adaptable work environment focused on team success. Ability to handle confidential or otherwise sensitive information with appropriate discretion.